For those who have not yet been subjected to the class gift campaign, it is quite the ordeal. A committee of your peers, charged with meeting ever higher expectations, have access to the names of all seniors who have not contributed. They contact these seniors repeatedly until they give. The process, though effective, has more than a few drawbacks. Other than being devilishly annoying, it also risks putting undue pressure on seniors to contribute when they may not care to do so.
This happened in the last campaign. The name of the last holdout, who had her own reasons for not donating to the class gift, was released. She was criticized in College media (including an attack by a former contributor to this blog). The ensuing controversy earned Dartmouth a spot in The Chronicle of Higher Education for the coercive pressure placed on seniors to donate.
Today, Senior VP for Advancement Carrie Pelzel submitted an explanation to Dartmouth alumni. She claims that the issue was unfortunate, but not evidence of a systematic problem with Dartmouth's fundraising process. With all due respect to Ms. Pelzel, her letter does little to put the issue to bed.
The full letter after the jump.