(Consequently, Mr. Asch seemed to agree -- and in an interesting editorial move, decided to argue against his blogging partner in a rejoinder post.)
I will declare at the outset: I do not intend to asperse Mr. Berg. In fact, I genuinely respect him and his views. He is a high caliber intellectual -- and did I mention he biked from Alaska to Argentina? Seriously, check it out at Bound South.
But the reforms he proffers would do nothing to curb binge drinking in fraternity houses -- and may make it worse. Let's just review his points one-by-one:
1. Replace beer cans with beer kegs. Yes, Mr. Berg is right that reducing can consumption benefits the environment. As far as reducing binge drinking, however, the suggestion has little to offer. Per ounce, keg beer is cheaper than canned; frat brothers would find it equally easy to disperse; and the money saved from purchasing cans could go toward various methods of cooling the beer. (And let's be honest, most Keystone consumed during pong isn't particularly cold anyway.)
2. Cultivate beer connoisseurship. In other words, force fraternities to serve expensive beers. Setting students' "thankful" palates aside, the policy would not work. First, how exactly would the policy be structured? Would it mandate a minimum cost to kegs served? Would it only condone certain brands? Even ironing out those wrinkles, enforcement remains a problem. Fraternity brothers and the beer purveyors supplying their hooch would find workarounds, and at the very least, fraternities would just sequester the cheap beer until clear of S&S officers.
Second, let's allow Mr. Berg's assumption that fraternities only serve classier libations. As the author himself points out, these drinks contain about twice as much alcohol by volume as Keystone Light. Would fraternities serve them more slowly, given their higher cost? Perhaps. But when they don't, the results could be even higher blood alcohol contents than before.
3. Make fraternities compete for cash prizes. Okay... I suppose building community through College-wide competitions is nice, and it might even produce interesting new ideas toward solving campus problems. But Dartmouth is infamous for the work-hard-party-harder attitude. Even directly providing incentives to reducing alcohol consumption would likely fail. Money in fraternities exists, in large part, to support social functions. Give the fraternities more money and you'll provide them more resources to, surreptitiously if necessary, host ragers.